Planning view, not a page on the site
Site & SEO map
Every page targets one search, carries one H1 and one main conversion, and doubles as the landing page for one Google Ads ad group. The site doesn't sell online: prices and specials are shown, and customers order by WhatsApp, phone or a quote request, then collect.
/stores/leonardo-park/paint shop parklands · paint shop table viewPaint shop – localDirections · call/stores/rivergate-park/paint supplier rivergate · trade paint parklandsTradeQuote · call/paint/paint shop cape town · plascon / dulux stockist parklandsPaint – brandsWhatsApp stock check/waterproofing/roof/roof waterproofing paint cape townWaterproofing – roofWhatsApp a photo of your roof/waterproofing/damp/damp proofing paint cape town · rising damp productsWaterproofing – dampWhatsApp · call/handypro/handypro roof paint · handypro liquid rubberBrand – HandyProWhatsApp · Takealot click/colour-matching/paint colour matching parklands · paint tinting near meServices – tintingDirections · WhatsApp/trade/paint supplier for contractors cape town · bulk paintTradeQuote request · account application/areas-we-serve/paint shop blouberg · milnerton · melkbos(supports local campaign)Directions/product/<slug>/product name + size, e.g. "handypro roof and paving 20l"Product searches / Shopping laterWhatsApp stock check/advice/<slug>/how-to questions (AEO / AI answers)— (organic only)Read → product pageRules every page follows
Message match
The H1 repeats the ad group's keyword, so an ad for "roof waterproofing paint Cape Town" lands on a page that says exactly that. Better Quality Score, cheaper clicks.
Measurable actions
WhatsApp, call, directions and quote buttons above the fold. Each fires a GA4 event that is imported into Google Ads as a conversion.
Answer first
Category and advice pages open with a 40–60 word direct answer, then detail and an FAQ block (FAQ schema). That's what AI answers and featured snippets quote.
Local signals
Name, address, phone and hours identical to Google Business on every page; LocalBusiness schema on the store pages; embedded map.
No store, no cart
No "add to cart" or checkout. Prices and specials are shown as in-store prices; the action is "WhatsApp to check stock" or "Request a quote". The product pages are built so a cart can be switched on later.
Fast on phones
No sliders. One hero photo, sized WebP, text as real text (not in images). Target: mobile LCP under 2.5 s.
Paint shop in Parklands · since 2017
Paint & waterproofing shop in Parklands, Cape Town
Right paint, right price, in stock. Plascon, Dulux, Prominent, HandyPro and more, tinted while you wait at Leonardo Park, with a trade counter for contractors at Rivergate Park.
- Open Mon–Fri 08:00–17:00
- 5.0★ on Google live widget
- Colour matching while you wait
- Ask for stock on WhatsApp
What we stock
Find what you need
This month
Specials in store
Prices on selected products while stock lasts. Reserve on WhatsApp and collect. Display only: no online checkout.
See this month's specialsWhy Coatcraft
Local stock, honest advice
- In stock in Parklands: collect the same day.
- Colour matched while you wait on our tinting machine. Confirm brands (Q&A).
- Trade pricing and accounts for contractors.
- Advice at the counter from people who know roofs and walls in Cape Town weather.
"Absolutely great service, special thanks to Dean assisting with colour and recommendation."
Google review · 5.0 from 13 reviews live widgetBrands we stock
"Stockists of", not "approved reseller", until each brand confirms (Q&A).
For contractors
Paint supplier for contractors
Trade pricing on bulk paint, waterproofing and chemicals. Quotes in writing, stock held for your job, collect at Rivergate Park.
Request a trade quoteAdvice
Before you paint
Visit us
Shop 5, Leonardo Park, Parklands, Cape Town, 7441
Mon–Fri 08:00–17:00 · Sat–Sun closed
072 652 3458 · admin@coatcraft.co.za
Home / Paint
Paint shop in Cape Town: interior, exterior & roof paint
In short: we stock Plascon, Dulux, Prominent Paints, Hamilton's, Excelsior and HandyPro in Parklands, and tint most colours while you wait. Check stock and prices on WhatsApp, then collect.
Which paint for which job?
Interior walls
A washable acrylic: low sheen for living areas, sheen for kitchens and bathrooms.
Exterior walls
A pure acrylic made for coastal weather and UV.
Roofs and paving
A roof & paving paint for colour, or a waterproofing system if it leaks.
Copy target: 400–600 words of real advice on this page.
Questions
Do you stock Plascon and Dulux?
Yes, along with Prominent, Hamilton's, Excelsior and HandyPro. WhatsApp us to check a specific product.
Can you tint any colour?
Answer from the owner (Q&A).
Can I order online?
Not yet: WhatsApp or call us and collect in Parklands.
Do you deliver?
Collect in store. HandyPro is also on Takealot for national delivery.
Home / Waterproofing / Roof
Roof waterproofing paint in Cape Town
Short answer: for most Cape Town roofs, clean and prime the surface, then apply two coats of liquid rubber or an acrylic roof coating, with membrane over cracks and joints, before the May–August rains. We stock the full system in Parklands.
Pick your roof
IBR & metal roofs
Rust treatment, primer, then liquid rubber or acrylic roof coating.
Tiled roofs
Roof & paving paint for colour and protection; seal ridges and valleys.
Flat concrete slabs
Fibre membrane plus waterproofing compound, built up in layers.
Products in stock
Roof waterproofing questions
Liquid rubber or roof paint?
Liquid rubber is a flexible waterproof membrane for leaks and flat areas; roof & paving paint mainly protects and colours sound tiles. Ask us with a photo.
How many litres do I need?
Roughly: roof area × coats ÷ coverage per litre (on the data sheet). We'll work it out with you.
When should I do it?
In dry weather, ideally before May.
Home / Waterproofing / Damp
Damp proofing products for walls in Cape Town
Short answer: work out whether it's rising damp (tide mark low on the wall) or condensation (mould high up and in corners), fix the cause, then seal and paint with a damp-resistant system. We'll help you choose at the counter.
Rising damp
Damp-proof treatment, then a breathable sealer and paint.
Penetrating damp
Seal exterior cracks and walls; waterproof coating outside.
Condensation & mould
Clean, treat mould, then an anti-fungal paint.
Home / Chemicals
Thinners, solvents & trade chemicals in Cape Town
Preparation and cleaning chemicals for painters, contractors and resellers, in DIY and bulk sizes. Collect only: these are hazardous goods that couriers won't carry.
Range and data sheets from Sean (Q&A). Each SDS should also link from its product page, so the PDF doesn't outrank the page.
Home / HandyPro
HandyPro roof paint & liquid rubber
Roof & Paving paint, Liquid Rubber and wall paints, in stock in Parklands, and on Takealot for delivery anywhere in South Africa.
"Our own range" wording waits on the HandyPro answer (Q&A). The Takealot link is tracked as an outbound click.
Home / Colour matching
Paint colour matching in Parklands
How it works: bring a chip of the old paint, a photo or a colour code from any brand's card. We match it on the tinting machine and you leave with the paint, usually the same visit.
Confirm which brands can be tinted and typical wait time (Q&A).
Home / Trade
Paint supplier for contractors in Cape Town
Trade pricing on bulk paint, waterproofing and chemicals. Open an account, get quotes in writing, and collect from Rivergate Park or Leonardo Park.
- Account terms for regular contractors (confirm terms)
- Volume pricing on 20 L and drums
- Stock held on the floor for your job
- WhatsApp orders, ready when you arrive
Home / Specials
Paint specials this month
In-store prices, valid [1–30 Month] while stock lasts. Reserve on WhatsApp and collect at Leonardo Park. Specials can't be bought online.
Specials are real text with dates (not flyer images), so Google can read them; old specials are removed monthly. The same products are posted on Facebook and Instagram, linking here.
Home / Stores / Leonardo Park
Coatcraft paint shop, Leonardo Park, Parklands
Shop 5, Leonardo Park, Parklands, Cape Town, 7441
Mon–Fri 08:00–17:00 · Sat–Sun and public holidays closed
- Paint, roof waterproofing and damp proofing
- Colour matching while you wait
- Parking: confirm
- A few minutes from Table View, Sunningdale and Blouberg
Address, phone and hours must match the Google Business Profile exactly (fix "Shop A 4" and the Saturday hours first).
Home / Stores / Rivergate Park
Coatcraft trade counter, Rivergate Park
Unit 5, 29 Challenger Street, Rivergate Park, Parklands
Mon–Fri 08:00–17:00 · weekends closed
Walk-ins or orders only? (Q&A). This decides whether it gets its own Google Business Profile.
Home / Areas we serve
Paint shop near Table View, Blouberg & Milnerton
Coatcraft is in Parklands, a short drive from most of the northern suburbs and the West Coast.
Home / Waterproofing / HandyPro Roof & Paving 20 L
HandyPro Roof & Paving Paint 20 L
R1,109 price TBC
In-store price. Not sold online.
Pure acrylic roof and paving coating with a sheen finish, for cement tiles, fibre cement and paving. Spec from the manufacturer's data sheet.
- Collect at Leonardo Park, check stock first
- Coverage, coats and drying time: from data sheet
- Also on Takealot ↗ for national delivery
No cart. The page is built so "Add to cart / Collect in store" can be switched on later without changing the URL.
Home / Advice
How to waterproof a flat roof before winter
In short: clean the slab, fix cracks, prime, then build two to three layers of waterproofing compound with fibre membrane in between. Finish with a UV-resistant top coat, and do it in dry weather before May.
What you'll need
- Stiff brush and roof cleaner
- Crack filler / sealant
- Primer
- Waterproofing compound + fibre membrane
- Roller and brush
Steps
- Clean and let dry for 24 hours.
- Fill cracks and seal around fittings.
- Prime the surface.
- Coat, embed membrane, coat again.
- Top coat once dry.
Advice content to be checked against the product data sheets before publishing.
Home / About
Paint people in Parklands since 2017
Coatcraft supplies paint, waterproofing and chemicals to homeowners and contractors from a shop at Leonardo Park and a trade counter in Rivergate Park. A second store opens in 2027.
We stock Plascon, Dulux, Prominent Paints, Hamilton's, Powafix, abe, Excelsior and Stanton, mix colours while you wait, and tell you honestly what your job needs.
Add the owner's story and the team (Q&A).
Home / Contact
Contact Coatcraft
- WhatsApp / call: 072 652 3458
- Email: admin@coatcraft.co.za
- Shop: Shop 5, Leonardo Park, Parklands, 7441
- Trade counter: Unit 5, 29 Challenger St, Rivergate Park
- Hours: Mon–Fri 08:00–17:00, weekends closed